A One-on-One With Linx Dating Founder Amy Andersen — Just How She Turned Into “Silicon Valley’s Cupid”

The small Version: if they’re generating current release of an already-cool product or coming up with the following large thing in tech, singles in Silicon Valley can lead hectic resides — this means online dating often gets apply the backburner. Since 2003, Linx Dating and its own Founder Amy Andersen being approaching the requirements of these busy, relationship-minded pros with a curated, personalized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is renowned for its juggernaut technology organizations and revolutionary start-ups, so much so that there surely is also a favorite tv program known as after it. Silicon Valley is also known for the passionate, hardworking, creative, and dedicated those who just work at these businesses — all of these lends well to a successful job but not necessarily an effective dating life.

“many of these everyone is thus focused with the professions this one day they wake-up and consider ‘Oh my personal gosh, I need to get a hold of my personal match. Best ways to go-about doing that?'” mentioned regional matchmaker Amy Andersen. Linx Dating is how they start performing that.

Founded by Amy in 2003, Linx, for brief, is actually a curated matchmaking service for all busy, high-profile single experts in Silicon Valley together with encompassing Bay neighborhood (and worldwide) withn’t had the opportunity to discover the relationship they demand. These days, the company is called “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy lately informed united states regarding “aha second” that started everything, the lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, together with individual connections she builds utilizing the individuals she helps.

Connecting the space Between solitary guys in Silicon Valley & Single Women in San Francisco

The inspiration for Linx came in 2000 while Amy was actually doing work in exclusive client services at a tech business in bay area but residing Silicon Valley. Whether or not it was at work, through friends, or out and about, Amy generally came across both women and men who had been informed, effective, attractive, and well-rounded, nonetheless they happened to be single and failed to know precisely why.

Knowing both places very well, Amy pinpointed the trouble: there had been a lot more readily available males in Silicon Valley than San Fran and a lot more readily available feamales in San Fran than Silicon Valley. And their household, buddies, and professions in their unique respective places, deciding to make the 50-minute auto day at fulfill someone special wasn’t at the forefront of their unique brains, Amy revealed.

“which was my ‘aha second’ in which I was thinking ‘imagine if I happened to be to bridge this space and produce these possibilities for those fantastic feamales in San Francisco and they great men in Silicon Valley?'” she stated.

Amy then invested another 3 years performing the maximum amount of analysis as she could, making use of the woman business-oriented brain getting a much better thought of the market and interest in this matchmaking business. In 2003, when she had all the woman ducks in a row, she quit the lady work at Merrill Lynch, launched the organization, and do not seemed back.

“beginning Linx has-been one of the recommended decisions of my life,” she said. “assisting these introductions and serving as a conduit between these two demographics seems to the office effectively during the last 12+ years that i have been doing this.”

From the Application to Even the marriage, Amy is There Every Step

Amy takes a really practical strategy along with her customers from just starting to end, getting to know every person separately, making use of their own particular wishes and requires throughout matchmaking, and offering her qualified advice all on the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the grade of the customers. While different matchmaking companies might accept anyone who applies, Linx provides a substantial referral-based vetting system which makes their unique customers stand out from others. Every aspiring user ought to be suggested by an old or existing member, a pal or contact of Amy’s, or perhaps the love.

Amy receives lots of referrals each day and screens each candidate herself. And if they’re 22 or 72, Asian or Latino, lawyers or writers and singers, Amy wants people who find themselves smart, healthier, relationship-minded, accomplished, ambitious, and leading interesting everyday lives on the whole.

“so long as someone is passionate about their particular job, that’s what I’m seeking. Beyond that, i am trying to find people that are well-rounded. Whether it’s volunteering or cooking or whatever it is, i simply need to see they own a colorful, interesting existence,” she said. “if someone else says to me ‘All I do is work’, I’m perhaps not probably like to assist all of them. Not merely perform they not have balance in their lives, but to me that’s in addition indicative which they don’t have time for a relationship.”

Following the preliminary testing, Amy creates an one-on-one mature sex meet-and-greet, which she said is the most important part of getting a client. This is where Amy extends to understand person, hear their particular individual tale, and then determine whateverare looking for in somebody (and whatever’re perhaps not seeking).

Most of all, Amy is actually determining if her company will be the correct fit for both parties. Whether somebody isn’t 100per cent over their unique ex or can be found in a painful period of the existence, her impulse can tell if the time is actually off.

“The meet-and-greet is an important period for me but moreso regarding prospect for a beneficial study of just what Linx is about,” she said. “People get the responses that they are looking through the meet-and-greet, and that’s really important because anyone who falls that path to become litigant, I would like to be sure they feel willing to accept this process.”

When the meet-and-greet goes well, they will keep coming back for a follow-up meeting with Amy before you choose the membership which is best for them and having started regarding the matchmaking. Although it appears as though a long procedure, Amy said it really is essential because she wants every member become happy with Linx and the other way around.

Matchmaking that mixes your client’s desires & Amy’s Intuition

Besides screening every choice, Amy can also be the only real person at Linx would you the matchmaking, outsourcing her concierge services to authorities like professional wardrobe stylists, makeup painters, and psychologists.

“this might be a really little, boutique, niche matchmaking organization in comparison to a lot of companies having big employees and limbs all over the world and so on, therefore Linx is actually super tailored in that respect,” she mentioned.

The woman unique matchmaking program integrates the granular metrics of just what person desires in a romantic date (their unique preferred peak, get older, earnings, etc. in addition to their deal-breakers) and Amy’s organic ability and intuition for once you understand when a couple belong together.

“nowadays, in terms of whenever I put together a match, about 75percent when it is created by instinct, that instinct that states ‘Oh my personal goodness, In my opinion I might be on to some thing here,'” Amy said.

Predicated on those aspects, Amy will then take-over, searching the woman database of eligible singles until she finds the most wonderful match each customer.

On the web Pre-Introductions Get Singles worked up about Their unique Match

Once Amy has actually the woman ideal pairing, she will email both folks a “baby bio” of each and every different, going for a snapshot associated with the other peoples personality, interests, appearance, and obtaining all of them stoked up about exactly how fantastic they would be collectively.

“I want my clients throughout the edge of their seating, jaws on the floor, like ‘OMG this person appears incredible,'” she said.

They are going to subsequently get to ask Amy questions relating to their own match and take the time they should decide for by themselves when they think it really is right. During this period, Amy also makes certain the customers don’t know both, whether through work or social sectors as well as previous internet dating escapades, therefore everyone has a clear slate.

“I’ve found there is certainly cross-pollination using my consumers where they will have somehow have fulfilled. I would like to prevent a predicament where they’ve already came across or they’ve glanced at every other peoples on the web profiles and there had been an excuse they thought we would leave that opportunity,” she said.

The full time from Amy’s preliminary mail on pair agreeing to get to know typically takes 72 many hours, and also at the period Amy will be sending them a one-page, custom bio with even more juicy details, such as their first brands. Amy mentioned she excludes finally names till the first date for them to prevent Googling each other, entering their heads, and destroying the secret.

With Amy becoming old-school, she necessitates the man to contact the lady (no texting or emailing!) within 5 days to setup a great big date in which the guy addresses this lady.

Going Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she does not merely send them down on basic day with a “all the best!” She offers pre-date mentoring that puts her clients at ease and will teach all of them how exactly to decrease their particular fast-paced resides down (at the least for just one night) She said this is exactly particularly important in Silicon Valley, in which everybody is functioning 24/7 and always have a million ideas running all the way through their particular thoughts.

“I want you to eliminate every little thing near you, all of the distractions in life,” Amy mentioned. “i would like that carefully plan the date because these fits actually count. Many is operating on it emotionally and financially, therefore I desire individuals to pay attention to those important details please remember how important those very first thoughts are.”

“Amy features exceeded every hope and I would suggest Linx. You will find because fulfilled a fantastic man which I would personally not have came across normally. The audience is taking things sluggish and seeing just what future keeps.” — A Linx Member

And since every member signals a two-year contract (that is certainly suspended whenever you want should they fulfill someone special), Amy becomes just as invested as they are contained in this journey and is capable develop a connection beyond a professional one. She even obtains wedding invites and photographs of infants who have been produced from previous members.

“which is largely why i really do this — it is extremely satisfying,” she said. “Far beyond my job to be a matchmaker, i am a liaison, confidant, friend, and agent.”

Last Thoughts

Thanks to Amy’s devotion, resourcefulness, and fascination with the woman clients, Linx is taking care of an under-served singles marketplace inside the internet dating market, and she actually is only scratched the outer lining on which she will be able to provide the Silicon Valley location together with world. We’re undoubtedly looking forward to what will come further.

“I’ve worked really hard to build outstanding reputation in this area, but i’m like You will find a lot more unearthing to-do to acquire much more diverse and fascinating clients who I am able to help,” she stated.

For ladies who wish to join Linx Dating, click. For males into joining, click here. You may want to follow Linx and Amy on Twitter: @linxdating.